A—C

Digital ecosystem that self-generates content for all touchpoints from runway and retail to e-commerce and marketing; strategy, concept, and interaction design, with R/GA.

Role ↴
—Digital Strategy
—Technical Architecture
—Interaction Design
—Visual Design

Digital platform redesign. Supporting, extending, and converting the legacy e-commerce website to manifest in multiple touchpoints.

Device/Context ↴
—Mobile/Consumer
—Mobile/Staff
—Desktop/Consumer
—Desktop/Staff
—Retail/Mobile, Content Creation
—Retail/Mobile, Customer Utilities
—Retail/Desktop, Point of Sale

No two digital platforms are designed and executed equally. They must retain and exhibit all the traits of the physical brand, while extending them to behaviors that take advantage of current and emerging technologies. The digital platform can orchestrate the seen and unseen, what is opaque vs transparent, physical vs virtual. Each interface point can be temporal, its boundaries representing temporary and shifting divisions, containers for each and every manifestation of the Tom Ford brand. This is the convergence of physical and virtual.

Colophon ↴
about
studio

Contact ↴
@andrewchee
[email protected]
1 917 375 2524

All tags ↴
spaces
objects
interfaces
systems
actions

All projects ↴
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Updated ↴
2024 Sep 09 22:29:00 UTC, CC BY-SA International, Andrew Chee.