Multi-platform live auction system; product strategy, interaction design and development, with R/GA
Multi-platform live auction system; product strategy, interaction design and development, with R/GA.
Werner Herzog¹ has said that he believes auctioneering to be "the last poetry possible, the poetry of capitalism," ² an "extreme language ... frightening but quite beautiful at the same time." ³
Interaction Design Director
R/GA Brand Development Group
Outbid was a multi-platform live auction system that allowed users to play both bidder and auctioneer, in both forward and reverse auction scenarios, as well as within B2B and B2C contexts.
The co-founders of the company, sharing an extensive background as live auction participants, wanted to restore the "live" in a digital world where silent auction models such as eBay and Amazon Marketplace dominated, effectively removing some of the most vital components that made live auctions poetic and human— the auctioneer, (body) language, and theater.
This is a preview of the full project. Complete documentation and description forthcoming.
¹ Director of "How Much Wood Would a Woodchuck Chuck." Werner Herzog Filmproduktion, 1976.
² Commentary for "Stroszek." Werner Herzog Filmproduktion, 1977.
³ Herzog, Werner; Cronin, Paul (2002). "Herzog on Herzog." London; New York: Faber and Faber. p. 140. ISBN 9780571207084.
Assets available on Are.na.